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Formula Shooting

AI load advisor

Tell it your gun. It picks the box.

The advisor knows every Formula load: caliber, grain, power factor, which divisions it is scored for and which barrels it fits. It recommends real products you can add to your cart in one tap.

How it works

  1. 1Tell it your division and your gun. A make and model is enough.
  2. 2Say how you like recoil to feel, or let it ask.
  3. 3Get one or two loads with the grain, load level and pack size picked for you, ready to add to your cart.

Shipping and eligibility questions are covered in our shipping policy. Chats may be reviewed to improve recommendations, so please leave out personal details.

Tell me what you shoot.

Division, gun, and how you like recoil to feel. I only recommend Formula loads that exist, with the exact grain, load level and pack size, and I will flag anything that might not fit your barrel.